MCB Data Cloud Certification Practice Exam

If a calculated insight about lifetime value needs modification, what is an important consideration?

1. New Measures can be added

2. Existing dimensions can be removed

3. Existing measures can be removed

4. New Dimensions can be added

The correct answer is: Existing dimensions can be removed

When modifying a calculated insight about lifetime value, an important consideration is the potential need to adjust existing dimensions. Dimensions provide context to the calculations, often categorizing data points that can significantly influence the insights derived from the analysis. By removing existing dimensions, analysts can streamline the focus of the calculation and potentially reveal new trends or patterns that were previously obscured by an overabundance of data categories. Dimensions generally include attributes such as time, geography, or demographics, which are critical for segmenting data appropriately. If some dimensions are found to be less relevant or are causing noise in the insight, removing them allows for a clearer and more accurate assessment of lifetime value. This helps to refine the calculations and ensures that only the most relevant and impactful data influences the resulting insights. Other considerations, such as adding new measures or dimensions, can also be important. However, they do not address the need to refine the existing framework of calculation as directly as the consideration of removing existing dimensions. When focusing on modification, ensuring the dimensions align with the business objectives and provide meaningful insights is vital.