MCB Data Cloud Certification Practice Exam

What does the source sequence reconciliation rule do in Identity Resolution?

1. Includes data from sources where the data is alphanumerically sequenced

2. Reconcile data by data that's most frequent across records

3. Sort data sources in order of most to least preferred for inclusion in Unified Profile

4. Source data from disparate systems across the enterprise

The correct answer is: Sort data sources in order of most to least preferred for inclusion in Unified Profile

The source sequence reconciliation rule plays a critical role in the Identity Resolution process by establishing a hierarchy for data inclusion. This rule sorts data sources according to a predefined preference, allowing for a structured approach to deciding which data should be prioritized when creating a Unified Profile. When multiple sources provide overlapping or conflicting information about the same entity, this rule helps in determining which source carries the most weight based on its assigned preference. The sources that are deemed more reliable or relevant are placed at the top of the list, ensuring that the data selected for the Unified Profile reflects the highest quality and most trustworthy information available. By utilizing this hierarchy, organizations can reduce ambiguity and improve the accuracy of the entity’s representation in their systems. This systematic approach is especially crucial in environments where data is aggregated from various systems, each with its own data quality and reliability. Consequently, the accurate sequencing of sources effectively enhances the integrity and utility of the Unified Profile created through Identity Resolution.