MCB Data Cloud Certification Practice Exam

Which of the following represents the correct order of the steps of the Identity Resolution Process?

1. Profile data across data sources, configure match rules, configure reconciliation rules, validate results

2. Configure match rules, configure reconciliation rules, validate results, profile data across data source

3. Configure match rules, validate results, configure reconciliation rules, profile data across data sources

4. Configure reconciliation rules, configure match rules, profile data across data sources, validate results

The correct answer is: Profile data across data sources, configure match rules, configure reconciliation rules, validate results

The correct order of the steps in the Identity Resolution Process is significant because it follows a logical flow that ensures accurate and effective resolution of identities across different data sources. The first step, profiling data across data sources, is essential as it involves analyzing and understanding the quality and structure of the data involved. This step lays the groundwork for the subsequent phases by providing insights into the data that will inform the configuration of match rules. Next, the configuration of match rules is crucial because it defines how to identify and link potential duplicate or related identities within the data. After establishing these rules, the next step is to configure reconciliation rules, which dictate how to merge or consolidate the identified duplicates into a single, authoritative identity. This sequence is logical because you first need to know what a match looks like before determining how to resolve those matches. Finally, validating results is the concluding step, where you verify that the identity resolution process has produced accurate and meaningful results based on the preceding steps. Validation ensures that the configurations and processes applied before have been effective in achieving the desired outcomes. This structured approach—profiling data first, followed by configuring match and reconciliation rules, and concluding with validation—ensures a thorough process that minimizes errors and enhances data integrity in identity resolution.