MCB Data Cloud Certification Practice Exam

Which solution provides an easy way to ingest Marketing Cloud subscriber profile attributes into Data Cloud on a daily basis?

1. Automation Studio and Profile file API

2. Marketing Cloud Connect API

3. Marketing Cloud Data extension Data Stream

4. Email Studio Starter Data Bundle

The correct answer is: Marketing Cloud Data extension Data Stream

The solution that provides an easy way to ingest Marketing Cloud subscriber profile attributes into Data Cloud on a daily basis is the Marketing Cloud Data Extension Data Stream. This solution leverages data extensions within Marketing Cloud, which store subscriber attributes and can be easily managed. Using Data Extension Data Streams allows for the automation of data ingestion at specified intervals, ensuring that subscriber profiles are regularly and efficiently updated within the Data Cloud. This seamless integration is essential for maintaining up-to-date data across systems, thereby enhancing marketing efforts through timely and accurate insights. While other options may provide various functionalities or integrations, they do not specifically target the ease of daily ingestion of subscriber profile attributes in the same direct manner as the Data Extension Data Stream. For instance, Automation Studio and the Profile file API may require more complex setups or additional configurations. Similarly, the Marketing Cloud Connect API, while powerful, is often more focused on integrating Marketing Cloud with other Salesforce applications rather than direct data ingestion. The Email Studio Starter Data Bundle does not specifically cater to subscriber profile data updates on a daily basis. Overall, the Data Extension Data Stream efficiently addresses the need for daily updates, making it the best choice for the scenario presented.